How to Make Your Home Stand Out Online
Tip 1. It’s all about the main photo.
Ask for feedback on what attracts the eye. Different people are attracted to different aspects of a property. It’s key to canvas a range of opinions and choose the right photo to generate maximum interest in your home.
Don’t be afraid to use an internal photo as your main photo if it is the most attractive pic. Bonus points if it ties in with the headline in some way.
Tip 2. Additional photography tools can provide you with more options.
It’s always helpful to have multiple choices for your main photo. Drone shots and twilight photos are especially useful as they will look different from all the other properties in the search results on property portal websites.
Good property photographers should be able to offer these options with an additional investment. In our experience, it's worth paying extra for these services to help attract more visitors to your home.1
Tip 3. Make sure you pay the extra amount to be a premium listing online.
It’s the best online marketing money can buy. Make sure your home is at the top of the list on the most popular portal in your location by investing in a premium listing.
Tip 4. Provide a price in the headline if you can.
This really ups the view count with most properties. It needs to be a realistic price though, buyers are very sensitive to over-priced properties.
Tip 5. Have an interesting headline.
This is where you should place most of your effort (after choosing the photo). Deciding on a headline is, sadly, an afterthought for most agents and it shows when you look online. Try and be creative and think about your target market.
Tip 6. Add lots of photos.
If you use the full photo allowance online then you encourage buyers to click through to your listing, rather than just clicking through a few limited photos in the list view (a feature available on most portals). This is a key point that so many people miss! Don’t hold back on providing info to buyers.
Tip 7. Write a long, detailed advert.
The more info you can provide, the better. Don’t be afraid to divulge a weakness too.
Eg. “There are a few steps up from the street to the front door but once you are inside you will cherish the privacy and sun aspect that this elevated position enjoys.”